No. 1,830,741 Media Index 1,214,078 Communication Index 928,412 Community Index 1,250,581 Market Index
258,025 Social Contribution Index 371,278, Hana Tour Brand was analyzed as a brand
reputation index of 5,853,115. Compared to the brand reputation index of 7,766,322 in September, it fell 24.63%.​

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In second place, the Modu Tour brand was analyzed as a brand reputation index of 3,591,769,
with the participation index of 994,377 Media index of 662,177 Communication index of 965,968
Community Index 965,878 Market Index of 105,373 Social Contribution Index of 355,995.
Compared to the brand reputation index of 3,955,025 in September, it fell 9.18%.​

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In third place, the yellow balloon brand was analyzed as a brand reputation index of 2,452,872,
with the participation index 844,207 Media index 568,760 Communication index 419,369
Community Index 332,163 Market Index 38,811 Social Contribution Index 249,562.
Compared to the brand reputation index of 2,906,929 in September, it fell 15.62%.​
In fourth place, Gangwon Land brand was analyzed as a brand reputation index of 2,057,137, with the
participation index of 328,653 media index of 154,902 communication index of 247,398 community
index of 177,231 market index of 1,116,461 social contribution index of 32,492. Compared to the brand reputation index of 2,446,882 in September, it fell 15.93%.​

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In fifth place, the participation index was 549,031 Media Index 408,931
Communication Index 282,6877 Community Index 266,873 Market Index 40,262 Social Contribution
Index 183,648, and the brand reputation index 1,731,432. Compared to the brand reputation index of 2,033,382 in September, it fell 14.85%.​

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Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute,
said, "As a result of brand big data analysis of leisure listed companies in October 2023, Hana Tour
(CEO Song Mi-sun) brand ranked first. According to the analysis of the brand category of leisure listed
companies, it decreased 23.78% compared to 29,017,837 brand big data of leisure listed
companies in September. The detailed analysis shows that brand consumption fell 24.77%;
brand issues fell 28.47%; brand communication fell 30.31%; brand spread fell 20.63%, brand market fell 5.59%; brand contribution fell 30.78%.
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